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→ 2020
Wettest Drips _ Logo
For this streetwear brand, the goal was to create a bold identity that would stand out in a competitive market. The logo features a striking gold on black or white, paired with the rebellious, youth-centric name "Wettest Drips," derived from British street slang.
Initially titled "UK Wettest Drips," we streamlined the name through iterations, deciding the "UK" was unnecessary. The final logo is a formless yet stylish symbol, versatile enough for use on clothing tags or as an all-over print, embodying the brand's edgy, nonconformist spirit.